SEO Marketing, Your Visual Blueprint for Effective Internet Marketing

Thursday, June 3rd, 2010 at 12:42 pm  
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SEO marketing, where do you start? You start by having a good set of keywords. I’ll usually start out with 50 search phrases. After that I’ll examine the search volume of each word to get a good indication of the kind of traffic I’ll get. Then I look at the competition. After this step is done, I’ll take these words and build content around them.

Here are some SEO training tips I’ve learned. Pay-per-click campaigns are the best to work with to test each phrase out. Once your testing is done, you take a look at which ones where clicked on and which ones were not. This is how I figure out my return on my investment. I’ll take the top 25 search phrases and work with those.

The search terms that are left over are the keywords I’ll use to make my money with. I’ll just let the other 25 search terms go and work with what I have.

I work with the longer tailed keywords first and write content around them. Ranking for the longer tailed keywords are easier because you don’t have that much competition. Now I’ll work my way up my list. My activities now consist of building links, writing articles and social bookmarking.

By now I’m already starting to rank for the longer tailed keywords, so I work with trying to build content for the terms that have more competition. If you can do the smaller jobs first, when it comes to ranking for the more competitive keywords you’ll have better success.

Now I’ll repeat this process until I have about 300 keyword phrases. I’ll put more content up on my website. I prefer working harder on my off page optimization than my on page optimization. When I write articles for testing, I put great content in. People that come to your website want to be wowed by the content that is up. It’s at this time that I’ll look to sell someone else’s product.

The articles you write on your website don’t have to be long. I like to keep them short, but I packed them with tons of content. When people come to your website you want them to have a good feeling about it to where it entices them to come back. Put up a mailing list to collect the names and email address of the people that stop by your site. Put up a good offer to motivate them to sign up. Ask the visitor to do things and track to see how many people follow your commands. This is the time that I’ll put in someone else’s product and I’ll ask the person for the sale. I can’t tell you how important it is to work hard to get a good mailing list. Doing this along with good keyword research will help you out in your SEO marketing plan.

Using SEO To Improve Search Engine Rankings & Overall Popularity

Wednesday, March 31st, 2010 at 3:57 pm  
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By Mike Gates
SEO or search engine optimization is something that every web owner and creator should be aware of. Even if a website owner hires an expert to carry out the online marketing, understanding the very basics and how it really can improve a websites performance and popularity is important.

Sometimes search engines can ban a domain name for what is called spamming. This is when it contains far too many keywords (keyword stuffing) or key phrases, and when a black hat type of SEO has been carried out. Key words are highly important from a search engine point of view. Optimizing a website means starting at the beginning, and including key-words relevant to the business adds value and brings to the website the visitors it is targeting. In basic terms, website content should be built around those important key words, which can be expanded upon over time.

Focusing on main keywords and phrases, then expanding them by looking at reports easily available on the net, or by looking at competitors and words they are using, is imperative to setting up and preparing a site so that search engines are easily able to crawl the site without encountering problems. Confusion can be created with a site that has every page aimed at a different target audience. The density, or how many times a key word or phrase appears is hugely important, to avoid being banned by a search engine for ‘spamming’.

Despite this, it can never be a complete guarantee that the site will appear above competitors. Not only is the on-site content and its relevance taken into consideration, but also dependent on quality links into that website (back links or inbound links) that are also active and receiving clicks (click through rate), the number of hits it already receives (current popularity) and how regularly the site is updated.

Keywords should usually be included, in the very least, in a page title, in the first and last sentence, headings on the page and in meta tags which are found in the page html or coding. In addition to this, the meta tags are important with the html itself needing to be neat and clean so that search engines find it easy to visit and evaluate a site. This is fairly basic optimization and should be the very least work done.

Not only is this basic job vital, there are alternative longer term issues to carry out too. Another important thing to mention is that the HTML code that the site is written in needs to be clean and easy for a search engine to follow. Some pages that they do find hard to follow sometimes are pages containing, or built with, flash, frames or javascript. They also do not find pages containing lots and lots of text, or not enough of it, very easy to follow.

Some well ranking sites actually use plenty of off site marketing which is fairly important in building back links to the website from relevant sites. A long term project but one which can really help. A good way of doing this is adding domain names and descriptions including keywords to directories and search engines that are relevant to the business (e. G. A regional directory is ideal for a local corner store to be added to).

SEO is not only the best way to prepare a site and keep it well maintained, but it keeps a site relevant and up to date, and interesting to its human visitors, a hugely important part of owning and running a website.

About the Author:
Mike Gates is an online marketer and recommends HostGator for hosting. HostGator is the cheapest web host. Use hostgator coupon to get discount at the time of sign up.
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