Spokane SEO Consulting

With Jett Advertising’s Spokane SEO Consulting, Search Engine Optimization, and Search Engine Marketing Solutions we can help the pages on your site rank well organically to help you reach your goals of driving laser targeted traffic to your site.

Our ‘Spokane SEO Consulting Process’ involves these steps:

1) The review of your website from an SEO perspective.

2) Research of your market niche, keyword phrases, and competition analysis.

3) Strategic planning of how to best go after your market with the data we have gathered.

4) On Site SEO Modifications and Structural Improvements Based on Our Planning.

5) Creation and addition of appropriate value content.

6) Acquisition of targeted relevant links.

7) Ongoing analytics of search engine rankings and web site visitor actions.

Our ‘Spokane SEO Consulting & Review’ of Your Website

As with any journey, it’s best to know your starting point and your destination so you can come up with a good plan of action.  So, our ‘Spokane SEO Consulting’ starts with a review of your web site from an SEO perspective. We do a thorough analysis of your on site SEO, where you rank now with the search engines, as well as getting a profile of your current back links.

Then Our Spokane SEO Consulting Continues with Research of Your Market Niche, Keyword Phrases, and Competition Analysis

This is the meat grinder portion of our Spokane SEO consulting work.  It is where we dive in and dissect the market, find and analyze your competition, discover targeted keywords and search queries along with multiple variations, and get a thorough understanding of your market niche.   By the time this phase of our Spokane SEO Consulting is finished we will have keyword categories determined, as well as keyword phrase traffic and competition all laid out.  Although keyword research will continue based on our future analytics data, this comprehensive baseline research is at the foundation of our Spokane SEO Consulting and planning

Strategic Planning of How to Best Go After Your Market With the Data We Have Gathered

Having all the information on your competition as well as the best search terms to optimize your site for now laid out in front of us we can now move forward with the strategic SEO planning.  Implementing this planning will involve choosing from a broad range of tools and tactics including on site and off site SEO and Search Engine Marketing strategies.

On Site SEO Modifications and Structural Improvements Based on Our Planning

Under ideal situations all the above Spokane SEO consulting and related work is done before a web site is designed.  The reality though is that most will put together a website first and only later come around to realizing the importance of having all the on site SEO and structural issues corrected with the help of our Spokane SEO consulting services.  So, this is where we start making the changes, including to navigation, categories, url and file structure, headings and title changes, alt image tags, new meta data, and more.   Most of this can be done relatively easily.  Each situation is different, however, and some sites will need work done with site architecture in order for the search engines to more easily crawl the site.

Creation and Addition of Appropriate Value Content

To rank well in your market for a given keyword term your content should be unique and offer the visitor something of value, either in knowledge, pleasure, or satisfaction in some fashion.  You want them to not only remember your site, but to come back, and also to hopefully bookmark that page and tell others about it.  That’s the human side of the equation.  But, the search engines need to be fed too, so the page should have many SEO elements in the content, whether it is a relatively static page, or a post to a blog.

Always keep in mind that the search engines are in competition with each other for web users to prefer using their search engine over the competitions.  Ranking your website high in the results because of all the seo work being done well, but having people bounce right off your site once they arrive indicates to the search engines that they should rethink your high ranking for that term.  By your site providing valued content to the searcher  you will find that it is much easier to KEEP the organic search engine rankings you get.   As part of our Spokane SEO consulting we can discuss with you various ways to get good content for your site.

Our Spokane SEO Consulting Continues With Acquisition of Targeted Relevant Links

To many, this is kind of the secret sauce to SEO…i.e. how to get the right quantity and quality of links.  What is not a secret though, is that the web is just that, a web of links.  How many links? Are the links valuable and from trusted sources?  Are they from high PR (page rank) or relevant sites?  Some links will get you value, some will get you traffic, the best links will get you both.  With our Spokane SEO  consulting having earlier analyzed your competition, we will have a good idea as to the quality and quantity of links you need to become a dominant player for your market.  As your Spokane SEO consulting company, we will discuss with you a program that best utilizes your budget to get the right links to do the job.

Ongoing Analytics of Search Engine Rankings and Web Site Visitor Actions

Okay, now that we have done all this work, we need to monitor what happens and react accordingly.  So, our Spokane SEO Consulting can continue with analytics and the monitoring of visitors actions.  We also discover new search terms that people have used to find individual pages.  All this flowing incoming data gives us extremely valuable information that we can use to get more and better targeted customers that take the kind of action we want for your site.

So, can Spokane SEO Consulting help your business?  Contact us for a free initial SEO consultation to find out how.

SEO marketing, where do you start? You start by having a good set of keywords. I’ll usually start out with 50 search phrases. After that I’ll examine the search volume of each word to get a good indication of the kind of traffic I’ll get. Then I look at the competition. After this step is done, I’ll take these words and build content around them.

Here are some SEO training tips I’ve learned. Pay-per-click campaigns are the best to work with to test each phrase out. Once your testing is done, you take a look at which ones where clicked on and which ones were not. This is how I figure out my return on my investment. I’ll take the top 25 search phrases and work with those.

The search terms that are left over are the keywords I’ll use to make my money with. I’ll just let the other 25 search terms go and work with what I have.

I work with the longer tailed keywords first and write content around them. Ranking for the longer tailed keywords are easier because you don’t have that much competition. Now I’ll work my way up my list. My activities now consist of building links, writing articles and social bookmarking.

By now I’m already starting to rank for the longer tailed keywords, so I work with trying to build content for the terms that have more competition. If you can do the smaller jobs first, when it comes to ranking for the more competitive keywords you’ll have better success.

Now I’ll repeat this process until I have about 300 keyword phrases. I’ll put more content up on my website. I prefer working harder on my off page optimization than my on page optimization. When I write articles for testing, I put great content in. People that come to your website want to be wowed by the content that is up. It’s at this time that I’ll look to sell someone else’s product.

The articles you write on your website don’t have to be long. I like to keep them short, but I packed them with tons of content. When people come to your website you want them to have a good feeling about it to where it entices them to come back. Put up a mailing list to collect the names and email address of the people that stop by your site. Put up a good offer to motivate them to sign up. Ask the visitor to do things and track to see how many people follow your commands. This is the time that I’ll put in someone else’s product and I’ll ask the person for the sale. I can’t tell you how important it is to work hard to get a good mailing list. Doing this along with good keyword research will help you out in your SEO marketing plan.